Being 'Web Fluent' in business means you understand the fundamentals of how-to create something genuine, as well as make money.
If you're Web Fluent, you know that 50 connected Facebook Fans is more powerful than 5,000 casual Fans or even 50,000 casual Twitter followers.
You know to focus your efforts on one, important goal that you have compelling passion for and happily ignore the rest. You know that starting something brilliant doesn't mean you need a brilliant idea, ..you just need a good idea to start ..and then turn it into something brilliant along the way.
If you're Web Fluent, you know that blogging is one of your best friends, both for connecting with others and focusing your thoughts. You know that if you're an entrepreneur you need to learn the blogging platform yourself or a web design program to start your business, because if you try to hire it out, you'll drain your bank before it has a chance to succeed.
You also know it's better to connect with the people you already have, rather than try and build your list bigger. You know that having 1,000 True Fans is plenty enough to create a rich life in all its meanings.
You know that by the time you start your business, until the time it starts to achieve the success you dreamed of, will likely be two years. You know that on some ideas for your brand/product/campaign you will need to push the envelope of what's acceptable in your market, ..you'll need to be bold, ..or you'll be boring.
You also know the exhilarating feeling that comes from providing something genuine to others and making money along the way. ..and that it's ok to make a lot of money.
Are you, ..Web Fluent?
