There is a great article in this month's FastCompany about Ashton Kutcher and how he is redefining social media marketing. The part I find somehow motivating is buried near the end that talks about how much he and his company have failed. Here is a brief excerpt..
It's most recent Kutcher vehicle, Spread, earned a pathetic $250,000 in the United States, although Kutcher says, "We made $10 million overseas, so we recouped." The Beautiful Life TV series was canceled after just two episodes, and Personal Effects, a teary drama starring Kutcher and Michelle Pfeiffer, got little U.S. distribution. For 2010, Kutcher has two major features coming out, and Katalyst is producing what the partners call an "experimental film" that could easily flop. "We're taking a big risk, but we're all about learning,"
I guess it's just nice to hear people who have had a lot of success don't always hit home runs. What I admire about him, is that he's not afraid to try stuff that might not work ..at all.
